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D&AD: The Copy Book by D&AD

• D&AD: The Copy Book
• D&AD
• Page: 368
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836528320
• Publisher: Taschen America, LLC

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The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world,...

Copywriting: What distinguishes D&AD's The Copy Book from other
Copywriting: What distinguishes D&AD's The Copy Book from other advertising copywriting book? Why is this book considered the Copywriter's Bible? Report • D&AD: The Copy Book - D&AD | The Co-op Online
This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now D&AD Copy Book - SlashDocs
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